SUPIMA® cotton is known as one of the world’s finest fibres. The Supima organization was formed in El Paso, Texas in 1954 to promote USA Grown Pima Cotton known as “Su(perior) Pima”. Since then they have offered a product known worldwide as one of the highest quality cottons available.

Even though this is our lightest t-shirt yet at 170 GSM, SUPIMA® is twice as strong as regular cotton, which makes for extremely durable products. The extra long fibre cotton resists pulling, breaking and tearing, resulting in a lightweight t-shirt that keeps its form over time.

SUPIMA® is incredibly soft next to skin due to its extra-long staple fibre. The length of the fibres produce smoother, cleaner yarns that result in a softer fabric in the knitting and finishing process. All this means that your t-shirt will feel supremely soft and only get softer as time passes.

Due to the strength of the extra long staple Supima cotton we are able to create a durable fabric which we are known for at a much lighter weight - creating an extremely breathable t-shirt.

Supima cotton’s finer fibres absorb dye exceptionally well. This results in your t-shirt keeping its brilliance wash after wash for many years to come.

Supima offers unrivalled authentication and traceability from farm to yarn to finished product. This ensures that every product branded as Supima is made with American-grown extra long staple cotton.